fancy imported & domestic fruits that meet the highest standards of

Quality Service Availability

Our reputation

Working hard over the years has earned Western Fresh Marketing the reputation of “Purveyor of Freshness.” Our mission keeps us on the leading edge of market trends, fulfilling the needs and desires of our valued retail and wholesale customers.

Special requests are always welcomed, and we constantly search for  new and different fresh produce items. In addition, we offer custom packaging for retail, wholesalers, and food service clients.

Our Partnership

Western Fresh Marketing strengthened its stake as a year-round supplier of fresh produce by forming a partnership with Luis Carrasco, who owns and operates Freshripe International. Luis runs the operations for both companies in Chile. This partnership has allowed Western Fresh Marketing to become the United States’ biggest importer of Chilean Kiwifruit, Asian Pears, and Quince. Our Chilean partnership allows us to bring you the freshest, most flavorful fruit when others can’t, so you can fiesta all year round!

Fresh Ripe International logo


Western Fresh Marketing was formed in 1995 by George Kragie in order to represent growers of fancy imported and domestic fruits. Over the years, we have added palate-pleasing delicacies that appeal to discriminating, upscale retailers and wholesalers throughout the United States and Canada. In the beginning George, enlisted wife Susan, his son Christopher and Christopher’s wife Misty.

As demand increased, he needed more help, so he found a number of brilliant individuals to grow the business. Ultimately George brought on his daughter Carrie, son Kenneth, and a few grandchildren.

In 2022, George decided to take less of a role in Western Fresh Marketing, selling the company to his son Christopher Kragie, making him president and majority owner of the company. George has remained on as a consultant and Chris’s son Peyton Kragie has taken a leading role in the company as a partner.

Our Family

Western Fresh Marketing has grown over the years and now has the three generation of Kragies’ working together. We contribute our accomplishment to having a strong foundation built from our faith in God, our family, and to the community that surrounds us. Our family values a special group of people we consider as our extended family. They consist of all our growers, buyers and most importantly our employees. Our family knows that without the support of these people we could not be successful. We look ahead to the future and thank everyone for being part of our family.